Just Be Real

by The Paul Rushforth Team 29. September 2009 18:39

I had the opportunity this week to attend the Eastern Ontario Economic Outlook Conference featuring Terry Matthews, W.Brett Wilson and Donald Trump.  This was a very exciting opportunity for me and one that I will forever cherish and refer to in my life path.


I walked into the conference very excited to hear Donald Trump speak.  As most others, he was whom I was most drawn to the conference to listen to.  However all that changed in a heartbeat.
A very humble, very quiet, very engaging man walked on the stage. He looked down when people clapped, he smiled & told jokes and was quite mellow. The truth of the matter is, he was real. W. Brett Wilson spoke for about a half an hour and in that half an hour made me question everything I knew about business and myself.  He challenged us as a crowd to be real, to cherish our lives, and to live them! I had to sit back and think about it and want you to think about it too. He said something along the lines of when he was young, he was very happy and he envied success, and as he grew up, he was successful and he envied happiness. Sit back and think about it… Are we all like this? Do we all put aside the things that really mean the most in our lives in the pursuit of success? What is success? How do you measure it? Is it in your child’s smile, your spouse's hug or in your bank account?  Or is it on your computer screen and really escaping your fingertips as you watch real success walk out the door every day for work or school.  How do you measure success?


That’s what the Eastern Economic Conference taught me. Was it financial? No. Was it economic? No. It was real. It was the watching a man who had achieved such great success in his life break it down to real tears and a real A-Z story.  It was REAL.  And that’s all we ask for.


So how does this relate to business? What are our clients looking for? My opinion is they are looking for REAL. They are looking for someone who is a real person, who really cares, who really listens and who really wants what is best for them. I don’t think that’s asking for too much. I believe that being successful is being REAL and I will work every day to be as real as I can in both my personal and my professional life and that is how I will always be successful.  

 

Jocelyne

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