The Benefits of Home Staging

by The Paul Rushforth Team 15. November 2009 15:47

With over a thousand homes on the Ottawa market each year, what is one of the most cost effective ways to sell your home quickly and for top dollar?  The answer to that is home staging.  The purpose of home staging is to give the impression that your home is a like a builder's model home, giving it a neutral look to appeal to as many buyer's as possible. These days, there are so many different ways to decorate your home that it can be difficult to enjoy your own decor and appeal to buyers at the same time.

Home staging is not the same as decorating. None of us live in a show ready home 24 hours a day.  We all have different tastes and it is wonderful that these differences can be reflected through our homes. However, the old carpet that you’re accustomed to or that flashy colour you painted throughout the house can cause many buyers to flee as fast as possible. Creating a neutral space allows buyers to envision themselves living in your home rather than checking out all the family photos that are carefully placed across the mantel, covering the fridge and going up the staircase.  You also want to create particular flows of space to allow the architectural features of your home to shine through and take center stage. That sofa set won't be coming with the home so we have to allow buyers to see past these items.

In a monetary sense, home staging gives the most bang for your buck. Painting is by far the cheapest and most effective part of the home staging process. The return of paint in terms of pricing your home is 350% which is just amazing! Overall home staging can give a return from 150% to 450%. So, the easiest, most economical (and most fun!) way to prepare your home for sale is through home staging.

 

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